Suntrail Goods
Outdoor lifestyle retail experience
A commerce-aware brand site designed for gear launches, seasonal merchandising, and editorial product storytelling.
Goals
Project goals
Support online sales, spotlight new collections, and give the brand a richer editorial tone than a standard product grid alone.
Core pages
Core pages and structure
Homepage, collection landing pages, featured products, field notes journal, brand story, and support or returns page.
Feature notes
Feature notes and requirements
Promotional banner system, featured bundles, quick-spec cards, press logos, customer proof, and email capture sections.
Delivery guidance
Keep collection landing pages easy to update, ensure product photography remains compressed without losing clarity, and surface shipping, returns, and sizing notes early in the user flow. Documentation should map merchandising modules to campaign goals so the marketing team can swap content confidently.